# Transform Your Business with the Best Free Automated Email Marketing Tool
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Chapter 1: An Overview of Email Marketing Tools
Over the past two decades, I have explored a myriad of email marketing platforms. From budget-friendly options like MailChimp and Aweber to industry leaders such as Infusionsoft (now known as Keap) and ActiveCampaign, I've experienced it all.
A recurring theme I noticed was the consistent absence of essential features in these tools. Even established platforms like Keap required additional plugins and costly software for me to achieve the functionality I desired. I often found myself frustrated, as there was always something crucial missing.
For instance, I wanted an efficient way to automatically add new subscribers or customers to a custom Facebook audience. Manually managing this process became overwhelming, especially with the influx of over 5,000 new names each month. Additionally, I sought a platform that could implement rules based on subscriber actions, such as clicking links, and allow me to create landing pages seamlessly integrated with my email campaigns.
After testing various options, I was fortunate enough to get a recommendation from my friend Pat Flynn at SmartPassiveIncome.com. He introduced me to the email marketing software ConvertKit, which I now consider the best choice for automated email marketing.
Section 1.1: Why ConvertKit Stands Out
ConvertKit excels in providing:
- Automated funnels and sequences
- Custom automation rules
- Built-in landing pages
- Email broadcasts
- Round-the-clock customer support
- Digital product and subscription sales
- Website forms
- Facebook audience integration
- Subscriber scoring
- Free service for up to 1,000 subscribers
Best of all, ConvertKit is free for your first 1,000 subscribers! This feature allows you to start generating income through your email list before incurring any costs. You can even create standalone landing pages to drive traffic and monetize your audience without needing a website initially.
How incredible is that?
Section 1.2: Getting Started with ConvertKit
Let’s walk through a simple process for setting up ConvertKit.
Step 1: Register for ConvertKit
Begin by signing up at ConvertKit’s website. On the homepage, click "Get started for free." You’ll be guided through a brief questionnaire to determine how you plan to utilize the platform, followed by creating your account.
Step 2: Configure Your Account Settings
Once registered, you’ll encounter a welcome video. Instead of creating a landing page right away, go to your profile icon and select "Account Settings > General." Here, complete the following tasks:
- Enter your company name
- Update your account domain link
- For "Subscriber Consent Options (GDPR compliance)," select "Show only to subscribers currently in the EU (determined by IP address)"
- Save your changes
Next, confirm your email address and adjust your email settings, including the default time for sending emails.
Step 3: Create Landing Pages and Forms
Now, we can dive into creating your first landing page or form. Even if you have a website, I recommend building your landing page within ConvertKit for seamless integration. This approach minimizes the risk of losing subscribers due to integration issues, a mistake I made twice in the past, resulting in thousands of subscribers not being added to my list.
To create a landing page, navigate to "Landing Pages & Forms" on the top menu and click "Create a landing page." Choose from various templates, preview them, and customize your selection before publishing.
Step 4: Set Up Automations and Sequences
The real strength of ConvertKit lies in its automation capabilities. While I still send broadcast emails, around 99% of my communications are part of automated sequences. I have created over 100 automated sequences that function like a "choose your own adventure" story. For instance, if a subscriber clicks a link about productivity, they are automatically added to a sequence focused on that topic. This targeted approach allows subscribers to delve deeper into their interests and is an effective email marketing strategy.
About the Author
As a content creator, I share insights drawn from my extensive experience in business and personal life. It is a privilege to offer my unique perspectives, and I welcome you to connect and say hello.
Chapter 2: Video Insights on Email Marketing
The video titled "THE SUBSTANCE | Official Trailer | In Theaters September 20" provides a captivating look into the world of effective marketing strategies. It emphasizes the importance of utilizing the right tools to enhance business growth and engagement.