Section 1.1: Revamping the Vehicle Lineup

Adapting the vehicle lineup seems to be the most logical approach for Tesla, as indicated by Elon Musk’s statements over the years regarding the company’s intention to offer vehicles across all segments.

This is exemplified by the upcoming Cybertruck, which aims to fulfill demand in the pickup truck market. Although the Cybertruck is not yet available, its development is evident, and anticipation is high.

The $25,000 model hinted at during Battery Day was also met with great expectations, but supply chain challenges in recent times prompted Musk to clarify that while new models could be introduced, none would be feasible due to raw material shortages. He also remarked that plans for a smaller vehicle model were not currently in progress.

Aside from the niche Roadster, Tesla has several avenues for new vehicle introductions. A compact hatchback could be exceptionally popular in major markets like China and Europe, while a minivan could also find success.

Unlike traditional manufacturers that offer numerous models across various sizes and price ranges, Tesla appears to be pursuing a different strategy. The company seems focused on a limited number of models, mass-producing them while maintaining manufacturing simplicity and offering customers only a few options to keep profit margins intact.

Section 1.2: Adjusting Current Models

One of the driving forces behind introducing new models is pricing. The Model 3 and Model Y remain relatively pricey compared to their internal combustion engine (ICE) competitors, and it doesn’t seem new electric vehicles (EVs) will compete effectively in the near term.

Tesla's ambition is to penetrate the entire automotive market, not just the EV sector. To broaden its consumer base, lowering prices is essential, which could be achieved through new budget models or by modifying the existing ones.

Creating a completely new model that's just 10 inches shorter might not significantly lower costs to allow for a $25,000 price point, indicating a misunderstanding of Tesla’s business model. The company’s manufacturing efficiency is its key strength, and simplicity is fundamental to this.

It would likely be easier to modify existing models to enhance affordability rather than establishing new production lines for entirely new vehicles. Potential adjustments could include reducing battery cell counts, opting for a single motor instead of a dual setup, and simplifying interior features.

Some of these modifications have already been implemented in select markets, such as the Standard Range Model 3 in China and the single motor Model Y in parts of Europe. Additionally, certain features can be turned off via software, retaining the option for owners to activate them later. This is similar to the current marketing of Enhanced Autopilot or Full Self Driving options.

All Tesla vehicles are equipped with the necessary hardware for Full Self Driving, but the feature can be enabled or disabled based on the software package selected, either at the time of purchase or afterward.

This strategy could revolutionize the industry by allowing for flexible marketing approaches, including subscription models that generate recurring revenue. Owners might also opt for motor upgrades, either as a one-time purchase or through a subscription service.

This flexibility could allow Tesla to position its vehicles within a more affordable price bracket while still offering owners the choice to upgrade later, either through full payment or ongoing fees.

But why limit to just one approach? The future may involve a combination of both strategies. While Tesla will likely introduce new models eventually, their lineup is expected to remain streamlined, with perhaps 8–10 models—including their premium Model S, Model X, and Roadster—aiming to appeal to a broad customer base.

However, such expansions won’t occur overnight. Tesla is known for its deliberate pace in launching new vehicles, focusing more on refining its existing models and scaling production rather than hastily establishing new factories.

Currently, there’s no urgency for Tesla to rush, as they remain constrained by supply limitations. The most prudent course of action is to continue producing their high-margin vehicles while gradually preparing for future innovations and the release of groundbreaking models.