Chapter 1: Valuable Insights from My Videography Experience

Throughout my career in video production, which has earned me over $225,000, I’ve identified several crucial lessons I would apply if I were to start anew.

1. Project-Based Pricing Over Hourly Rates

   Charging clients by the hour confines you to a fixed income based on time worked, rather than the value you deliver. Initially, I charged $45 per hour, but my efficiency meant I often lost potential earnings. Instead, I would recommend charging by project, which involves:

   • Estimating perceived time and effort
   • Understanding your hourly worth
   • Trusting your expertise

   This approach not only increases your income but also reflects your true value.

2. Focus on the On-Camera Talent

   While video and audio quality are critical, the energy of the person in front of the camera is equally important. I once dedicated three full days to a shoot that ultimately failed because the talent lacked enthusiasm. To ensure your on-screen presence is engaging, consider:

   • Getting sufficient rest (8+ hours)
   • Taking time for relaxation (a massage)
   • Maintaining your appearance (a fresh haircut)
   • Staying active (hitting the gym)

   When you present your best self, it encourages clients to do the same.

3. Be Aware of Audio Quality

   Clipping or "hot" audio can severely compromise your project. If audio levels are excessively loud, valuable sound information is lost, regardless of how visually stunning your footage may be. Before recording, conduct an audio test: if the levels remain in the green and only occasionally touch yellow, you’re on the right track.

4. Utilize Softer Lighting Techniques

   Filming during the Golden Hour yields the most flattering light, as the sun’s position creates a softer, more diffused illumination. In my experience, employing softboxes with waffle diffusers has significantly improved the visual quality of my projects.

5. Avoid Stock Footage

   Relying on stock video can come across as unoriginal and lazy. In the past, I opted for stock clips due to their convenience, but I now realize the value of capturing unique B-roll. If you can put in the effort to shoot original content or collaborate with an animator, you'll stand out in a competitive field.

6. Streamline Your Processes

   Early in my career, I complicated my filming and editing workflows, which ultimately led to rushed and subpar results. To enhance efficiency, I now keep things simple: write your script, edit the following day, and use straightforward tools like CapCut for basic edits.

7. Skip Over-Explaining to Clients

   Clients are primarily concerned with results rather than the specifics of how you achieve them. They hire you based on trust, so focus on delivering what they need rather than detailing your processes.

   🚨 Join Words to Videos for insights that help you attract new leads and clients on autopilot without hiring an expensive editor.

Chapter 2: Common Mistakes and How to Avoid Them

In the video titled "7 Freelance Videography Mistakes That Could Kill Your Career," I delve into common pitfalls and how to steer clear of them. This resource provides invaluable insights for freelancers looking to enhance their skills and avoid costly errors.

Chapter 3: Essential Principles for Freelancers

The video titled "309: 12 Things You Can't Ignore If You Want to Thrive as a Freelancer" highlights fundamental strategies that every freelancer should consider for sustained success in their careers. This informative piece is a must-watch for anyone serious about thriving in the freelance landscape.