Chapter 1: The Rise of AI in Filmmaking

The film industry is experiencing a significant transformation due to artificial intelligence. Production companies are increasingly utilizing AI technology, impacting both living actors and the legacies of deceased stars. This shift was notably highlighted when the Hollywood Actors Guild initiated a strike for the first time since 1980, primarily driven by concerns over the potential replacement of actors with AI-generated replicas.

Chapter 2: The Legacy of Deceased Actors

Many actors have crafted careers that allow their legacies to endure long after their physical presence has faded. This phenomenon can be viewed as a form of immortality, ensuring their names remain linked to the cinematic world. A notable example is James Dean, who tragically passed away in a car accident at just 24 years old. Despite having starred in only three films, his impact on the film industry has been profound.

Recently, nearly seven decades after his death, Dean has been "cast" in an upcoming film titled “Back to Eden,” referencing one of his iconic roles in “East of Eden.” But how will a digital Dean perform in this new project? Utilizing advanced AI technology similar to that used in creating deep fakes, a virtual clone of Dean will be able to act, interact, and communicate with other cast members, as reported by the BBC.

The first video titled "How A.I. is Changing the Film Industry" discusses how AI innovations are reshaping the film landscape and the implications for actors.

Chapter 3: The Concerns of AI in Hollywood

While computer-generated imagery (CGI) represents the cutting edge of Hollywood technology, it has also raised concerns among acting and screenwriting communities regarding job security. This fear contributed to the unprecedented strike by the Hollywood Actors Guild, comprising around 65,000 members, shortly after a similar protest by writers.

Prominent actress Susan Sarandon, among the strikers, expressed her fears that AI could lead to scenarios where she is depicted doing things she never consented to. Duncan Crabtree-Ireland, the national executive director of the Actors’ Guild, emphasized that performers face an existential threat due to the rise of AI technology.

The second video titled "How AI is Changing the Film Industry" further explores the ethical and professional challenges posed by AI in filmmaking.

Chapter 4: Ethical and Legal Implications

The utilization of digital replicas of actors raises significant ethical and legal dilemmas. A critical question arises: who retains the rights to an individual’s likeness and voice after they have passed away? There are concerns about the potential for deceased actors to be portrayed in inappropriate contexts or commercial ventures without their consent.

The legal landscape surrounding these issues is complex and varies widely by jurisdiction. Attorney Erik Kahn, co-author of a paper on the publicity rights of deceased artists, points out that laws differ across states in the U.S. In some cases, it remains unclear who protects the image rights of deceased celebrities. Typically, these rights are transferred to direct relatives or individuals designated in a will.

However, even when a will exists, there are legal limitations regarding its enforcement. For instance, the late Robin Williams explicitly restricted the use of his likeness in his will, with a blackout period ending 25 years after his death. Similarly, Marilyn Monroe's image cannot be used in explicit content without the approval of her estate.

In conclusion, the integration of AI into the film industry is already a reality, and those involved must navigate this new landscape thoughtfully.