A Practical Approach to Marketing

Silvia Coletto is a seasoned marketing professional who has been assisting businesses in enhancing their marketing strategies since 2016. Her approach is both clear and pragmatic, having managed substantial digital advertising budgets for a diverse range of clients. With seven years of experience as a media buyer and Google Ads expert, she brings valuable insights into the visibility challenges companies often face.

Marketing difficulties frequently arise from misunderstandings about customer preferences and behaviors. Silvia emphasizes that comprehending consumer psychology is crucial for avoiding frequent mistakes in promotional strategies. By identifying and resolving critical issues within the buyer journey, she provides businesses with a prioritized path forward.

Her insights into improving online presence are invaluable, as she underscores the importance of having clear objectives, understanding the audience, crafting a distinct message, and developing a cohesive marketing strategy. As a speaker and consultant, Silvia tailors her services to meet various needs, including speaking at conferences, corporate events, and masterclasses. Additionally, she offers personalized consultations for businesses generating over £500,000 in revenue, focusing on customer journey optimization and digital advertising strategies.

By leveraging her experience and straightforward approach, Silvia identifies marketing weaknesses and presents solutions to enhance customer understanding and overall marketing effectiveness. She shares her expertise on common pitfalls in the buyer journey, effective paid advertising tactics, and the significance of tracking analytics. Ultimately, she empowers businesses to elevate their advertising strategies using her proven framework.

The first video titled "Horses for Courses": Unveiling Its Meaning and Usage provides insights into how different approaches suit different marketing strategies.

Finding Purpose: John Lewis's Journey

John Lewis has experienced the feeling of being stuck and unfulfilled, which led him to seek change and ultimately discover his true purpose: helping others realize their potential. As a certified NLP expert and mindset coach, he possesses extensive knowledge of human psychology that allows him to guide individuals, teams, and organizations through transformative experiences.

John specializes in personal development, utilizing techniques such as Neuro-Linguistic Programming (NLP) to help clients overcome barriers to success. He tailors private sessions to meet individual needs across various domains, including sports, personal growth, and business objectives. His diverse clientele ranges from local athletes to international teams, including Olympic hopefuls.

Mental health is at the forefront of John's practice. As a qualified Mental Health First Aid trainer, he provides training and courses aimed at enhancing well-being in both personal and professional spheres. His belief in the importance of mental fitness permeates all aspects of life.

John conducts coaching sessions both in person and online, focusing on mindset, leadership, stress management, and confidence building. His journey into coaching was ignited by his own experiences of feeling stuck, motivating him to help others achieve their goals. With his skills and tools, John empowers clients to think, feel, and act toward realizing their aspirations in sports, business, and life.

The second video titled "How to Market Your Horse Business: Effectively & Authentically" offers practical tips for businesses in the equestrian sector to thrive.

Tracey Cole: An Equestrian Mindset Expert

Tracey Cole is a prominent mindset expert and Master Trainer in NLP (Neuro-Linguistic Programming), specializing in assisting equestrians with performance anxiety and aiding business owners struggling with imposter syndrome. Recently, she has been active in expanding her media presence, including an interview with Diana De Rosa for Equus TV at the Tryon Film Festival in the USA. Her podcast, "Over the Oxer," is nominated for the Best Equestrian Podcast award.

Tracey actively engages with the equestrian community, recently addressing British Dressage members on building rider confidence, and she plans to return to speak about the impact of language. Her expertise is highly sought after across various platforms, including upcoming webinars and workshops focused on mindset and confidence.

Her speaking engagements cover a range of topics, including anxiety relief, sports performance, and NLP techniques. With a strong educational background, Tracey simplifies complex concepts, helping clients across different sectors overcome mental barriers and achieve ambitious goals. Her commitment to staying informed enables her to guide individuals and groups through challenges and foster success.

These are just a few of the inspiring speakers associated with Scott Media Speakers. If any of them resonate with you and could enhance your event, please reach out via email at [email protected].