Chapter 1: Introduction to Damien Greathead

In this segment, we have the pleasure of conversing with Damien Greathead, who leads the marketing efforts for the Accountant & Advisor Group at Intuit Australia. His expertise lies in fostering growth within venture-backed software firms, particularly in the accounting and fintech sectors.

He has built a strong reputation for developing sales and marketing strategies that resonate across various global markets, including North America, EMEA, and Asia Pacific. Throughout his career, Damien has worked with diverse teams across different time zones, contributing to remarkable growth rates of over 70% annually for several scale-up businesses. Additionally, he co-hosts the podcast "Strategy and the Virtual Controller" alongside Penny Breslin.

Section 1.1: Career Highlights

Damien's journey in accounting technology marketing spans multiple roles worldwide. He shares insights on his early recognition of technology's potential within accounting firms and the critical role of change management in facilitating client transitions at Receipt Bank.

Subsection 1.1.1: Navigating Challenges

The conversation delves into the intricacies of the US tax system, compliance complexities, and the iterative process of refining Receipt Bank's value proposition amidst varying tax regulations. Damien also reflects on his experience establishing and expanding Receipt Bank's US office, culminating in a successful return to Sydney after over 15 years abroad.

Chapter 2: Customer-Centric Strategies

In this segment, Damien stresses the importance of understanding customer needs through deep empathy. He advocates for leveraging customer narratives to accelerate app development, offering valuable marketing insights for applications aiming to engage with Intuit Australia's client base.

Through his podcast, "Strategy and the Virtual Controller," co-hosted with Penny Breslin, Damien encourages intentional planning via small, actionable goals, drawing inspiration from David H. Maister's "Strategy and the Fat Smoker: Doing What's Obvious But Not Easy."

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