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From Cringe to Viral: Insights for Medium Writers from Canva's Surprise Success

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Chapter 1: The Unexpected Power of Authenticity

Canva recently made waves with a rap performance at their LA conference that took the internet by storm. As Cliff Obrecht, the co-founder and COO of Canva, aptly put it, "We decided to be ourselves, do something different, and not take ourselves too seriously. Haters gonna hate." This bold move garnered more attention than they had anticipated.

Obrecht added, "The whole thing was meant to be humorous. Now, it has significant reach, and everyone is talking about Canva Enterprise." This unexpected approach has provided us with valuable lessons that Medium writers can adopt to boost their own visibility.

Canva's viral performance highlights authenticity and creativity

Section 1.1: Breaking Away from the Norm

Canva's choice to deliver a rap at a tech event was both surprising and refreshing. Embracing unconventional ideas can generate excitement and help your content shine.

Section 1.2: The Role of Humor in Engagement

The video was crafted to be humorous and entertaining. Adding a touch of humor to your writing can enhance engagement; after all, who doesn’t enjoy a good laugh with their morning coffee?

It's essential to remember that humor, quotes, and metaphors are powerful tools to make your writing more engaging and relatable.

Chapter 2: Embracing Authenticity and Risk

Section 2.1: The Impact of Being Genuine

Obrecht emphasized that their goal was to remain genuine and not take themselves too seriously. Authenticity strikes a chord with readers and can elevate your writing voice.

Section 2.2: The Rewards of Taking Risks

While the rap performance received mixed reactions, with some calling it "cringe," taking risks can yield significant rewards. Many viral sensations have emerged from similar moments of boldness.

Section 2.3: The Power of Controversy

Despite the polarized feedback, the video succeeded in generating publicity. Even unfavorable attention can enhance brand recognition and spark discussions.

Section 2.4: Infusing Educational Content Creatively

The rap also highlighted new product features, proving that creative methods of promotion can make information more memorable for your audience.

In Conclusion: Crafting Your Unique Path

These takeaways are not strict guidelines but rather a map to explore. What works for one writer might not resonate with another. Understanding your audience and aligning your content with your personal values is crucial.

Consider what unique aspects of your brand or writing style capture people's interest. Engage with your readers through comments and shares, and don't hesitate to fuel your creativity.

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